Trend Forecasting: Who Are The Cool Hunters?
365 days of fashion: the e-ncyclopedia of fashion
Wednesday, April 10, 2024
Last week we talked about the trend forecasting agencies, which brands rely on to spot future trends.
Some fashion brands have internal trend forecasters but many big companies and retailers also employ cool hunters to seek out trends and new ideas. They are considered trendspotters who have a keen eye for emerging styles, subcultures, and innovative expressions of creativity. There is a nuance between the two roles, which we are going to explain in this article.
The purpose of hiring cool hunters