The Role Of Trend Forecasting Agencies In The Fashion Industry

365 days of fashion: the e-ncyclopedia of fashion

Tuesday, April 2, 2024

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The fashion industry relies on trend forecasting (aka the process of identifying new trends and predicting how they will shape the fashion industry) to kick-start every fashion season. 

While some trend forecasters work in fashion companies – from fast fashion to luxury brands, - many of them are based in trend forecasting agencies.

Some of the renowned trend-forecasting agencies are: 

• WGSN

• Pantone

• Fashion Snoops

• Stylus

• Promostyl

• EDITED

• The Doneger Group

• Trend Union

• Peclers Paris

• Patternbank

Those trend forecasting agencies help fashion brands create products that consumers will want and need in the future. It’s important to note that they do not forecast the construction of garments, but rather colors, fabrics, yarns, styles, prints, and embellishments.

Trend forecasting agencies often work with a wide range of fashion professionals,