Who was the first fashion designer to introduce fragrances?
365 days of fashion: the e-ncyclopedia of fashion
Tuesday January 2, 2024
Happy New Year!
I'm thrilled to embark on another year of 365 days of fashion! It's incredible to reflect on the 365 posts we shared last year, and as we step into 2024, we're celebrating the second anniversary of this special newsletter. Thank you for being part of this journey where we learn something about the fashion industry every day!
Today, we're delving into the fascinating intersection of fashion and business, exploring the historical roots of renowned fashion houses and their foray into the fragrance industry.
As you might know, the biggest fashion houses have their fragrances and they represent a big portion of their business. Marketing campaigns around fragrance launches add depth to a brand's storytelling strategy. Fragrances also represent a way for customers to feel part of the brand when they cannot afford to buy accessories or clothing.
But did you know who was the first designer to introduce fragrances?