What is a magazine media kit? With example
365 days of fashion: the e-ncyclopedia of fashion
Monday, March 13, 2023
Have you ever wondered how ads end up on a magazine’s pages? This is done through a media kit.
A magazine media kit is a document that a magazine sends to advertisers and advertising agencies with the necessary information to purchase an ad space inside the publication.
As you may know, magazines rely on ads to run successfully, so the goal of the media kit is to convince advertisers that this particular magazine is the ideal place to promote a brand’s products.
The media kit includes the following information: