Understanding Fashion Production: Minimum Order Quantity (MOQ)
365 days of fashion: the e-ncyclopedia of fashion
Tuesday, May 13, 2025
If you want to work in fashion production or launch your own brand, you’ll likely come across the term MOQ, aka Minimum Order Quantity. Let’s decode this important term that every aspiring fashion entrepreneur or industry creative should know, why it exists, and how it impacts design and business decisions.
What Is MOQ?
In the fashion industry, MOQ refers to the minimum number of units a manufacturer is willing to produce, or a supplier is willing to sell per order, for a specific style, color, or fabric.
Some clothing factories set MOQs for: