The Story Behind Gucci's Flora Print — A Fashion Fairytale That Began with Grace Kelly
365 days of fashion: the e-ncyclopedia of fashion
Wednesday, June 18, 2025
The Flora print is one of the most iconic items ever created by Gucci, and a signature motif that embodies the maximalist spirit of the house. The iconic garden-in-full-bloom motif has lived a thousand lives since the 1960s. But did you know its origins trace back to none other than Grace Kelly?
A Royal Request, A Legendary Design
It all started in 1960, when Princess Grace of Monaco stepped into the Gucci store on Via Montenapoleone in Milan