The Rise And Business Of Fashion Drops
365 days of fashion: the e-ncyclopedia of fashion
Thursday, April 18, 2024
In today’s fashion business article, we wanted to talk to you about fashion drops - a sales and marketing strategy used by many fashion and luxury brands.
A product drop refers to a product or collection that is released in limited quantities, often for a short period of time. It often happens that limited-edition products and collections are only available at selected brands’ mono stores and retail stores.
Do you know where the concept of drops comes from? It was pioneered in Japan by Hiroshi Fujiwara and then popularized by streetwear brands such as Supreme.
Do not mistake a product launch for a product drop. Although these terms