Inside Fashion by Glam Observer

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Inside Fashion by Glam Observer
The First Brand To Feature A Logo On Clothes
365 Days of Fashion

The First Brand To Feature A Logo On Clothes

365 days of fashion: the e-ncyclopedia of fashion

Sep 02, 2024
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Inside Fashion by Glam Observer
The First Brand To Feature A Logo On Clothes
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Monday, September 2, 2024


Dear reader,

This is a free preview of an article from 365 days of fashion - the daily newsletter that teaches about fashion industry fundamentals.

Our subscribers receive 5 quick-to-read emails per week in which we explain behind-the-scenes of the fashion industry, iconic collections and shows, key fashion design and business terms, fun facts about designers and editors, the history of magazines, and much more. Subscribe today and join a unique place to become an expert in fashion.


In 1933, René Lacoste founded his eponymous label “La Chemise Lacoste” with textile manufacturer André Gillier, and it became the first brand to feature a visible logo on the outside of the garment. Did you know this? 

Lacoste quickly made his name by introducing the revolutionary “petit piqué” cotton polo shirt, which featured a crocodile. Today, we wanted to share the story of why Lacoste chose specifically this symbol. 

Before he became a celebrated fashion designer,

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