The First Brand To Feature A Logo On Clothes
365 days of fashion: the e-ncyclopedia of fashion
Monday, September 2, 2024
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In 1933, René Lacoste founded his eponymous label “La Chemise Lacoste” with textile manufacturer André Gillier, and it became the first brand to feature a visible logo on the outside of the garment. Did you know this?
Lacoste quickly made his name by introducing the revolutionary “petit piqué” cotton polo shirt, which featured a crocodile. Today, we wanted to share the story of why Lacoste chose specifically this symbol.
Before he became a celebrated fashion designer,