Mood Boards: Who Uses Them In Fashion
365 days of fashion: the e-ncyclopedia of fashion
Wednesday, July 31, 2024
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If you seek a career in fashion, there is one valuable tool you need to know about: the mood board. In this article, we will explain what mood boards are and how various professionals use them in fashion.
A fashion mood board is a collage of images that can include different styles, trends, colors, fabrics, and more. In the fashion industry, mood boards serve as a source of inspiration and a visual aid to facilitate the creative process and define business strategies.
Fashion professionals across various departments - both creative and business-oriented roles - use mood boards as an indispensable tool to guide their creative processes and inform their strategies. From designers to merchandisers, and brand managers, let’s look at the key players and how they use mood boards in their jobs.
Fashion Designers
At the heart of the fashion industry, designers use mood boards as a starting point for their creative vision. From haute couture to ready-to-wear collections, designers gather inspiration, explore trends, and develop their design concepts through mood boards. These visual collages serve as a roadmap for translating ideas into tangible garments, guiding everything from fabric selection to silhouette creation.
Stylists
Stylists play a crucial role in shaping the visual narrative of fashion through editorial shoots, advertising campaigns, and red-carpet appearances. Mood boards serve as a blueprint for stylists,