Inside Jacquemus’ Marketing Strategy
365 days of fashion: the e-ncyclopedia of fashion
Wednesday, January 17, 2024
Happy belated birthday Simon Porte Jacquemus 💛
As promised in yesterday’s post, let’s talk today about the famous French designer, who celebrated his 34th birthday yesterday, and how he developed a successful marketing strategy for his eponymous label.
With so many brands on the market these days, fashion companies are facing the challenge of standing out and captivating consumers with distinctive designs and innovative marketing approaches. In 2009 entered Jacquemus, which is not only known for its beautiful designs but has also gathered buzz thanks to its unique and powerful marketing strategy.
It has, indeed, become hard to not notice Jacquemus. The French luxury brand has been anchoring its presence everywhere from ephemeral stores to unexpected installations around the globe, making sure everyone hears about it across different channels.
So how did such a young label succeed in captivating the luxury market, gaining high visibility, and earning an outstanding reputation next to other prestigious fashion houses like Hermès, Louis Vuitton, and Prada?
Simon Porte once told BoF, “My strategy, to be clear, is to have a strong brand with a strong image, and a contemporary price point. But I don’t want to be next to the contemporary brands.”
From breathtaking fashion show locations to the dubbed “surrealist” campaigns and installations, immersive pop-up stores, and a solid social media strategy, Jacquemus has built a powerful branding and redefined how luxury fashion brands can appeal to a new generation of consumers.
Let’s take a look at Jacquemus's fashion shows first.