How Do Fashion Agencies Operate?
365 days of fashion: the e-ncyclopedia of fashion
Wednesday, October 18, 2023
You might be familiar with modeling agencies, the ones that represent models, but did you know fashion agencies also represent other talents such as stylists, photographers, creative directors, and even hair and makeup artists and manicurists?
Whether you want to pursue a creative career such as becoming a stylist, or photographer, or you simply want to understand how the industry works, in this issue, we will explore how fashion agencies operate.
Fashion agencies are an integral part of the fashion industry, acting as intermediaries between a talent (the model, the stylist, the photographer…) and clients (fashion brands, magazines…).
These agencies are diverse and specialized, focusing on different niches within the industry, such as models, stylists, creative directors, photographers, and even hair and makeup artists and manicurists. Most of them are also specialized in a region (say they represent talents in Europe or the US or both).
Let's take a closer look at how these agencies operate.
First of all, we can say there are two types of fashion agencies: those specialized in representing models only - the modeling agencies -, and those which represent more talents (stylists, photographers, etc.).