Fashion Tools: How to use Pinterest for your Fashion Research
365 days of fashion: the e-ncyclopedia of fashion
Thursday, April 17, 2025
When you think about fashion research, you might immediately turn to Vogue Runway, fashion archives, or brand websites. But what if I told you that one of the most powerful tools for building your fashion knowledge and inspiration is… Pinterest?
Yes, that app you might associate with wedding mood boards and DIY recipes is actually gold for fashion students, aspiring stylists, trend forecasters, and content creators.
When I was preparing my first internship application for Alexander McQueen, Pinterest was my go-to tool to get inspired and think visually like a fashion insider.
I used it to study the brand’s aesthetic, create my own style boards, and even train my eye on what made a look “McQueen” versus “Valentino.”
Whether you’re just starting out or already studying fashion, Pinterest can elevate your creativity, sharpen your research skills, and make your fashion vision stand out.
When you think of the tools fashion professionals use daily, Excel spreadsheets and InDesign presentations might come to mind. But one of the most visually powerful tools—used not only by designers but also by stylists, editors, and trend forecasters—is Pinterest.
Whether you're still a fashion student, starting your portfolio, or already working on brand projects, Pinterest can become your secret visual lab.
From building mood boards to studying brand aesthetics, from spotting trends to organizing your inspiration, Pinterest is more than just a pretty place—it’s a tool used by professionals to think creatively and strategically.
In this article (part of our Fashion Tools series), I’ll show you step-by-step how to use Pinterest like an insider. With examples, strategies, and real-world applications that go far beyond casual scrolling.
Let’s turn pinning into a professional skill.
Let’s dive in.