Fashion Management: What Is Omnichannel
365 days of fashion: the e-ncyclopedia of fashion
Thursday, January 25, 2024
Have you ever come across the term “Omnichannel” while reading fashion news or looking at job postings and wondered what it is?
The digitalized world and the pandemic have changed the way brands and customers interact with each other, and where we buy our products. Long are gone the days when people are only making their purchases in physical stores.
With the digital advancements, the first step for fashion companies was to develop e-commerce. Now, brands are faced with an additional task and challenge: fusing the offline shopping experience with the online aka adopting the omnichannel strategy.
Omnichannel refers to a seamless and integrated shopping experience that combines various channels, both online and offline, to provide a consistent and cohesive experience for consumers.
To put it simply, it’s about fusing the online with the offline by creating a unified and interconnected retail environment where customers can interact with a brand through different channels such as physical stores, e-commerce websites, mobile apps, social media, and more.
Here are some examples of omnichannel strategies: