Fashion Business: Brand Identifiers
365 days of fashion: the e-ncyclopedia of fashion
Thursday, November 23, 2023
How do you differentiate a brand from another? Have you ever asked yourself that question?
Every fashion label has its own set of elements that make it recognizable and memorable to consumers. Nowadays, with so many fashion brands on the market, it has become even more imperative for companies to work on their branding. In this article, we talked about what branding is and why it is important, and today, we want to focus on one of its components: The Brand Identifier.
A brand identifier is a key component of a brand's visual and verbal identity. When you see it, you can instantly recognize and connect with the label because you’ve seen it before, the design is appealing, the message/color/pattern, etc. resonates with you, and so on. In sum, a brand identifier is designed to create a unique and lasting impression in the minds of consumers.
As an important component of fashion branding, the brand identifier has the power to set apart one label from another. It can make a consumer shift from wanting to buy one product to purchasing another one in the end because it resonates more with them.
Brand identifiers are the invariant elements that over time become recognition codes for a label. Let’s see what they are.