Decoding Fashion Trends: The Trickle Down Theory
365 days of fashion: the e-ncyclopedia of fashion
Thursday, November 7, 2024
Have you ever heard of the trickle-down theory?
It is an important concept to understand to deepen your knowledge of the fashion industry so we are going to explain it today.
The trickle-down theory examines the way trends flow through society. Think of it as a downward vertical flow, when a trend essentially ‘trickles’ down throughout society, from the upper to the lower classes.
Trends start with the ‘innovators/first adopters’
