Burberry Logo: History And Evolution
365 days of fashion: the e-ncyclopedia of fashion
Wednesday, September 27, 2023
A logo holds a significant meaning to every fashion brand and is one of its main recognizable symbols. Some logos like the Chanel one never went even through a slight modification. For other houses like Gucci, although their logos don’t change every year, they evolve every now and then under new creative directors who introduce a fresh version to push the brand forward without losing its identity and traditions.
Burberry’s logo also has a rich and interesting history and evolution that we would like to share with you today.
The first Burberry logo was invented in 1901 by the founder of the British house, Thomas Burberry. It features an equestrian knight, a nod to the brand’s equestrian roots, and the word “Prorsum”, which comes from Latin and means “forward”. The equestrian theme was particularly relevant as Burberry had started as a company that produced outdoor clothing for British aristocrats who enjoyed hunting and playing other sports. The original logo is the one that remained the longest - until 1968!
As Burberry began shifting away from the traditional equestrian style (although it remained present in the house’s codes) towards a younger and more fashion-conscious audience, this modern approach needed to be reflected in the new logo (1968-1999).